Many manufacturers have a hard time getting their entire organization aligned around redistribution. Sales often has one point of view, Marketing another. Supply Chain, Customer Service, and Finance have their own perspectives. As a result the redistribution program can become an afterthought, or worse, the source of ongoing friction within the organization. It doesn’t have to be that way. Since 1996, we’ve been working with manufacturers and redistributors to put together strategies and programs that work for everyone. This experience is behind the success of Understanding Foodservice Redistribution.