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Book Image Not Available
Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:E-Commerce / General (see also COMPUTERS / Electronic Commerce)
  • Language:English
  • Pages:60
  • eBook ISBN:9781626750913

The Social Executive

Winning In The Multi-Trillion Social Economy

by Dionne Kasian-Lew

Book Image Not Available
Overview
The Social Executive is a call to leaders to think about the multi-trillion dollar social economy and why they must join it to create wealth, or risk oblivion. It looks at how eight new people coming online a second impacts the way we connect and what that means for your business. Your customers are already there, researching, shopping, sharing and wanting service. Are you? Or are you creating an opening for your competitors?
Description
The Social Executive is a call to leaders to think about the multi-trillion dollar social economy and why they must join it to create wealth, or risk oblivion. It looks at how eight new people coming online a second impacts the way we connect and what that means for your business. Your customers are already there, researching, shopping, sharing and wanting service. Are you? Or are you creating an opening for your competitors? Leaders know about social media but many wonder if it’s still a fad. According to IDC the global online economy is at $16 trillion and Boston Consulting Global says that for G20 nations online will be a $4.2 trillion opportunity by 2016. At its heart social is a story about growth and knowing how to navigate its ecosystem, an imperative. The Social Executive helps individuals and organizations to understand the connected economy and the risk of not being there.
About the author
A respected thought leader and pioneer in social executive leadership Dionne Kasian-Lew is the CEO of The Social Executive™. A member of the Australian Institute of Company Directors she is an advisor to Board and C-suite executives on leadership, innovation and corporate & communications strategy in the connected world. Dionne is a contributor to Leading Company and is the author of The Social Executive: winning in the multi-trillion dollar social economy, the eBook Relevance! and the Connected Leader Blog. She is a highly regarded professional speaker, active on the speaking circuit since 2009 as a conference chair, keynote speaker, panelist and contributor to thought leadership roundtables.
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