The Pragmatic Entrepreneur

Have you ever thought about starting a technology services business but felt unsure where to start? What about growing, scaling, and eventually selling it? Maybe you're involved in sales or have a technical background with a focus on a specific application or tool you can resell. Either way, the process of building, growing, and selling a company takes years, not days or months, and many universities don't teach this well. The ideas and philosophies around starting, scaling, and selling a services based company are often closely guarded secrets by business owners. Over the past 15 years, I have dedicated most of my time to founding and growing my own companies across various industries. I also worked with investment bankers and private equity (PE) firms as a mergers and acquisitions (M&A) consultant, helping them make acquisition decisions. Through these experiences, I have seen how many businesses – especially in technology services and Software as a Service (SaaS) – either successfully organize and execute their models or fail to succeed and eventually disappear. Building on this experience, I authored 'The Pragmatic Entrepreneur,' a book about self-aware entrepreneurship. I aimed to showcase the successes and failures of companies, along with my own personal experiences – what I did well and what could have been improved. The processes and advice I shared in this book are described as pragmatic because I provided practical tools and insights that readers can implement immediately. This illustrated how different decisions made during business growth can realistically impact you, your co-founders, employees, and even your personal life.