The Loyalty Road Ahead

With intense competition everywhere, the business that wins is the business that retains the most customers by truly servicing those customers with personal, ongoing communications, irresistibly created offers and timely news they can benefit from. And the truth is, it's not the customer who has to remember to come in or create the conversation; it's up to us, you and me, the pub and restaurant, to keep in regular and continual touch with our customers. Without doubt, we have found there is incredible power and positioning when strategic retention communications are systematised, timely and sincere in their messaging. That's what the Fresh Loyalty programme can do for you also. This is the foundational structure to create lifelong, valued customers.

Why a loyalty Programme for your business now? Customers are fickle. They're forgetful. They're easily swayed with the wind or attracted to the newest, shiniest business on the block. There's one key strategy however, that'll circumvent all that jostling and jockeying; . . . having loyal customers! There's a huge shift in the marketplace when it comes to business profitability. And that profitability shift is steeped inside the world of your customer, based on how strong, engaged and interactive their relationship and affinity to your business is. Measuring "Customer satisfaction" levels isn't an adequate yardstick that will accurately give you the answer to "How's business?" You'd most likely prefer to know how many customers are happily patronising your business, how many years they're staying with you and, how much money they have spent on a cumulative basis. So how do you get to that point, how do you get to a point that a customer is ecstatic, overjoyed and thrilled with associating with your pub or restaurant? And please note, "ecstatic", "overjoyed" and "thrilled" are completely different experiences than merely being satisfied! There's no breath-taking story to pass on to others if we're simply "satisfied" or if the communication or services were "okay". Ecstatic, thrilled and overjoyed customers will do more for your business growth and profitability than any other marketing or advertising promotion you can ever roll out.

Ross Murphy has been involved in client retention programmes and services for almost 10 years, in multiple industries. In that time, he and his team have helped 100s of clients to save/make a combined millions of revenue utilizing breakthrough, innovative and cutting edge 21st century technology, together with good old fashioned sincerity and customer conversations.