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Book Image Not Available
Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Marketing / Direct
  • Language:English
  • Series title:Fresh Marketing
  • Series Number:2
  • Pages:66
  • eBook ISBN:9781624886829

Fresh Food-Pub Marketing

It`s Not About Your Market, It`s About Your Marketing!

by Neil Murphy

Book Image Not Available
Overview
If you’re a Food Pub owner, manager, chef or entrepreneur, I don’t have to tell you how challenging and competitive the business is. There’s so many distractions to deal with, phone calls, emails, Ipads, podcasts and on top of all these, you have to try and really stand out from the crowd – those rivals and competitors. Your customers have the same constant interruptions and so the reasons they don’t come back are many but most importantly the one we can change is that when they just forgot it’s out job to remind them. Your customers have less time available and have so many options of where to go out and eat that you must have a process and system to follow-up with timely and relevant communications. These strategies are what I have studied, researched, proven and are winners and after all re there will be more competition than every before. Some of them are hard won principles, lesions that will improve your results and help you achieve what you really set out to be – a major success.
Description
If you’re a Food Pub owner, manager, chef or entrepreneur, I don’t have to tell you how challenging and competitive the business is. There’s so many distractions to deal with, phone calls, emails, Ipads, podcasts and on top of all these, you have to try and really stand out from the crowd – those rivals and competitors. Your customers have the same constant interruptions and so the reasons they don’t come back are many but most importantly the one we can change is that when they just forgot it’s out job to remind them. Your customers have less time available and have so many options of where to go out and eat that you must have a process and system to follow-up with timely and relevant communications. These strategies are what I have studied, researched, proven and are winners and after all re there will be more competition than every before. Some of them are hard won principles, lesions that will improve your results and help you achieve what you really set out to be – a major success.
About the author
Neil Murphy is widely known as an energetic, competitive and successful entrepreneur, specialising in the sales arena. Neil has a major focus on delivering customer service excellence, team retention and follow-up marketing. Most recently, Neil has worked with many restaurants and food pubs as well as salons and beauty spas to help develop customer VIP systems generating extra profits through customers visiting again and again……… proving the power of repeat customer business. Neil’s first e-book “Fresh Restaurant Marketing” has recently been ranked at No 1 in the direct marketing category on Amazon and can now be downloaded by searching for Fresh Restaurant Marketing in Amazon. Neil is an accomplished public speaker and big believer in "niche marketing" and the power of focus to achieve in all that we set out to achieve. In this new economy, Neil has proven the most important person in any business is the customer. Neil has successfully shared this when speaking and presenting to managers, business owners and entrepreneurs at many events, including the Institute of Customer Service meetings, Institute of Directors Hampshire (Mentor Magic winner) and, also, the Lloyds Commercial Banking Charter Event in Andover. Some of the leading strategies Neil is committed to are “customers buy when they are ready to buy, not when the salesman is ready to sell” and “look very closely for the hidden business within your business”! Neil was the founder of Armchair and the author of their monthly newsletter, which has proven to be extremely well received, won new client sales and helped generate referrals, as well as an extremely successful strategy to boost customer retention - one of the fastest ways to gain market share!
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