The Fan Formula

Want to know how to create a successful career in music? Follow The Fan Formula, a practical step-by-step guide to growing and keeping a large loyal fan base so you can get your music out there in a big way.

Want to know how to create a successful career in music? Follow The Fan Formula, a practical step-by-step guide to growing and keeping a large loyal fan base so you can get your music out there in a big way. Whether you’re a seasoned musician, re-starting your career or just starting out, The Fan Formula looks at your success from a unique viewpoint – how to easily attract fans. As you go through The Fan Formula, you will become fully aligned with where you want to get to, get clear about your uniqueness, understand who your fans are and know where to find them in large numbers. You will discover how to build a long-term, loyal relationship with your fans. You will find out how many fans you need for a successful music career. You will develop a simple plan to grow your fan base and have more time for doing what you love – making music.

Drawing on her experience of running her own businesses, running major award-winning IT projects, managing higher education courses, coaching for success, action-based group facilitation and effortlessly achieving a lot in her personal life by being focused and well organised, Eliza Michaels now brings you The Fan Formula. Married to a successful musician and songwriter, Eliza goes to lots of gigs. She carries gear and goes to recordings. Eliza attends the big music conferences, goes to songwriter workshops and works as a consultant in this area. Although Eliza would describe herself as a fan of music, she’s not a super-fan. She is just someone who loves having music in her life.