It is well known that the U.S. economy is driven by small businesses. Over 90 percent of the nation's GDP is generated by businesses with fewer than 50 employees, but starting a business and having it succeed is a rare accomplishment! On average, over 50% of new businesses fail in the first 2 years, and 97% fail within 5 years. And in just the last few years, for the first time in U.S. business history, there have been more failures than starts. This is a serious economic problem! But this epidemic of failure can be cured with good planning and flawless execution of business wisdom and fundamentals. It may not be as difficult as it seems if aspiring entrepreneurs have the right tools, information, resources, patience ... and the proper mindset.
The Entrepreneurial Mindset is an essential text for those who want their business to thrive!