As you read this book, you will be astounded and excited to learn incredibly powerful tools that can help any business massively expand its profits and grow beyond your wildest dreams. While some of these tools are classic business skills that have been taught throughout the ages, many are tools that I created as a result of my unique background that combines business with neuroscience.
Arman Sadeghi's background is in neuroscience with a degree in molecular and cell biology and neurobiology, and he enjoys the way neuroscience is involved in just about every aspect of life, especially in business. Understanding how the human mind works is vital to a successful business, since being able to predict how and why people behave the way they do will fuel your sales, marketing, operations, and finances, and will help you understand your own mindset as a business owner as well as the thoughts of your customers and employees.
As you’re reading these chapters, every once in a while, think about how a neuroscientist might possibly approach your business. But if you forget this section completely and focus just on the business tools without even thinking about the neuroscience behind them, you’ll still get valuable lessons that will fuel your business. I designed these tools in such a way that, whether you understand how they work or not, they will still get you the results.
Read this book in an alert state and focus on consistently applying the things that you learn from each chapter starting that day and going forward. Do not wait until you finish the book before you begin to implement the things that you have learned. And most of all, prepare for your business and your life to change forever.