The 7 Keys to Change

Thousands of books promise to reveal the methodologies and science of change management. The 7 Keys to Change isn’t one of them. This book was written for anyone who wants to see an increase in positive results from the constant, inevitable changes that bombard us all at home and at work. And if you’re a manager, The 7 Keys to Change can help you better navigate change—and help your employees do the same.

Thousands of books promise to reveal the methodologies and science of change management. The 7 Keys to Change isn’t one of them. This book was written for anyone who wants to see an increase in positive results from the constant, inevitable changes that bombard us all at home and at work. And if you’re a manager, The 7 Keys to Change can help you better navigate change—and help your employees do the same.

In 1986, William Matthies founded what was to become the largest independent market research and database marketing company in the consumer electronics and high-tech industries. By the time he sold it in 1997, The Verity Group employed more than four hundred people at its California and Costa Rica offices. Prior to that, Bill cofounded Barcus Berry Electronics Inc., a venture capital-backed start-up with a proprietary audio technology called BBE, which was licensed for use in audio, video, computing, and telecommunication products. From 1977 to 1983, he wore several hats at Pioneer Electronics (USA) Inc., including director of market research, director of sales planning, national sales manager special markets, vice president of marketing, and, ultimately, senior vice president of marketing and product development. Today, Bill serves on corporate advisory boards, is a contributor to TWICE (the CE industry’s major trade publication), and lectures frequently at industry events around the world on customer relations, strategic planning, and change management.