Taking Back Retail

Retail is thriving for a new breed of fashion retailer—the kind that exists exclusively online. Taking Back Retail focuses on ways that traditional retailers can reclaim the ground they have lost to e-commerce over the past decade. It’s about understanding the mindset of online retailing, whilst discovering the right tools to set your brand in motion. Exploring everything from online video to Facebook commerce, it is a comprehensive guide to taking any brand online.

Retail is thriving for a new breed of fashion retailer—the kind that exists exclusively online. Taking Back Retail focuses on ways that traditional retailers can reclaim the ground they have lost to e-commerce over the past decade. It’s about understanding the mindset of online retailing, whilst discovering the right tools to set your brand in motion. Exploring everything from online video to Facebook commerce, it is a comprehensive guide to taking any brand online. Written by co-founders of digital agency and creative studio Portable, Andrew Apostola and Simon Goodrich draw upon their extensive industry experience to analyse a range of elements that contribute to successful business, and ask how technology can drive production and online success. Taking Back Retail will empower anyone working within the retail industry to confidently move into the digital and e-commerce arenas, and provides the ideal steps towards reclaiming your customers online.

Andrew Apostola and Simon Goodrich are the co-founders of Portable, a digital agency and creative studio with offices in New York, Sydney and Melbourne. Over the past decade they have worked with hundreds of brands across fashion, film, music, design and retail to create award- winning digital and interactive experiences. They are judges for the International Academy for Digital Arts and Sciences (IADAS) and are active leaders in international fashion, technology and design communities, as well as being the co-creators of Svbscription, a luxury subscription service.