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Do you recognize products like TIDE, PAMPERS, ALWAYS, BOUNTY, CHARMIN, CREST, PANTENE, SWIFFER, FEBREZE, PRINGLES, & OLAY. The stories of these highly innovative products of Procter & Gamble, the skilled inventors behind them, and the challenging development paths they faced provide truly engaging reading.
SUPERIOR PRODUCTS is a unique, FIRST-EVER coverage of the technical innovation behind the world’s greatest leadership consumer brands……as well as the systems, culture, and leadership principles that produced the products and sustained innovation.
Jon Moeller, current P&G Chairman-CEO in the book’s Forward indicated - Gordon Brunner and William James have “captured very valuable learnings on the product innovation process and unique and first-time historical documentation behind development of many of our great company products.”—
Everyone pays lip service to the importance of product superiority. But words won't cut it. Product superiority must be demanded. It must be rewarded. It must be celebrated. And organization structures and processes need to be conceived and implemented to achieve it. This has to be led by senior line and R&D leadership, but importantly starting with the CEO and Board of Directors.
Brunner and James spent their entire careers encompassing 75 years in active research and top level management of Research & Development at P&G. They were colleagues from their career beginnings, and crossed paths throughout the decades ahead. Brunner was a highly regarded head of R&D under four CEO’s, the first and only R&D employee on the Company’s Board of Directors, and recounts their individual influence on product innovation. The essential role of the CEO on product innovation, and the importance of R&D having a “seat at the table” are vividly clear.
The authors established the Company’s first recognition society for researchers, as well as a widely acclaimed technologist career path. Both had major influence on acquiring, retaining and motivating top researchers to pursue careers focused on major product innovations.
This book with its engaging stories of products we all use will have broad consumer appeal, but also of particular interest to company executives wanting to establish an innovative culture, researchers developing superior products, and technical and business students gaining real-life understanding of product development.
Most of P&G’s products have lasted forever through continued innovation and most discussed in the book will also. The stories of these major superior products and the fundamentals of how superior products are created suggests that SUPERIOR PRODUCTS will also have lasting impact.