About the author
About the Author
Over a 35-year period Carmen Lobis has held key sales and marketing positions, run his own business, and has been a successful business advisor to both Fortune 500 companies and small businesses alike. As an engineering graduate of Drexel University he embarked upon a career in business as a sales representative for IBM, where he took the engineering disciplines he learned and the logical approach to solving problems, and applied them to the sales and marketing challenges he faced in the IT Industry. During that period he became especially interested in an intensive planning process developed by IBM during a period of intense competition from cloning companies that were attacking profit margins.
Over a 25-year period he and an associate refined the process and have successfully implemented it in dozens of situations. His association with a peer advisory group, CEO Focus, offered him an opportunity to watch how successful business owners and CEO’s addressed their business problems and issues. He and some of his CEO Focus associates quickly uncovered the key elements that were common to a business’ general health and documented a unique and proprietary step-by-step process that quickly and inexpensively demonstrates the issues a company needs to address and how to fix them. This book relates the key elements of the process and provides the reader with a blueprint he or she can use to grow, fund or sell a business.