Stop Recruiting / Start Attracting

Membership is critical for all Rotary clubs. These new members must include a mix of younger, middle aged and older members. It is this variety in age that increases the quality of a club’s membership. This is a book about membership and change. Many clubs overlook the fact that the majority of their members will be retiring in the next decade and that the generations to follow are radically different from the generations of the past. It is critical for all Rotary leaders to understand that what brought them into Rotary may not be the same thing that will bring this next generation into Rotary. While the current excitement is finding young people to bring into Rotary, there is a large group of retiring Boomers that could help to increase our membership. They are a vital group of healthy, wealthy and wise potential Rotarians. They are very different from those young prospects in many ways and the attraction process is different for both groups.

Membership is critical for all Rotary clubs. These new members must include a mix of younger, middle aged and older members. It is this variety in age that increases the quality of a club’s membership. This is a book about membership and change. Many clubs overlook the fact that the majority of their members will be retiring in the next decade and that the generations to follow are radically different from the generations of the past. It is critical for all Rotary leaders to understand that what brought them into Rotary may not be the same thing that will bring this next generation into Rotary. While the current excitement is finding young people to bring into Rotary, there is a large group of retiring Boomers that could help to increase our membership. They are a vital group of healthy, wealthy and wise potential Rotarians. They are very different from those young prospects in many ways and the attraction process is different for both groups.

Dr. Bill Wittich is a speaker, consultant, and author in the field of leadership, motivation, and nonprofit management. For the past twelve years, Bill and his wife Ann have traveled an average of 200 days a year. Their speaking schedule has taken them to all corners of the United States and through much of Europe. His doctorate is from the University of Southern California where he continues to serve as a mentor to graduate students in the School of Policy, Planning, and Development. Dr. Wittich has authored seven books in the association and non-profit field. He is Past President of the Rotary Club of Laguna Sunrise in Elk Grove, California and he serves as an Assistant Governor for District 5180. He is an instructor for membership at the Far West President-Elect Training Seminars. They enjoy living in Elk Grove, where they enjoy cooking, collecting antiques, and learning about red wine.