Membership is critical for all non-profits. These new volunteers must include a mix of younger, middle aged and older members. The key thought in this book is to change from recruiting to attracting. This is a book about volunteers and change.
While the current excitement is finding young people to bring into your agency, there is a large group of retiring Boomers that could help to increase our volunteer base. They are a vital group of healthy, wealthy and wise potential volunteers. They are very different from those young prospects in many ways and the attraction process is different for both groups.