Membership is critical for all non-profits. These new volunteers must include a mix of younger, middle aged and older members. The key thought in this book is to change from recruiting to attracting. This is a book about volunteers and change.

Membership is critical for all non-profits. These new volunteers must include a mix of younger, middle aged and older members. The key thought in this book is to change from recruiting to attracting. This is a book about volunteers and change. While the current excitement is finding young people to bring into your agency, there is a large group of retiring Boomers that could help to increase our volunteer base. They are a vital group of healthy, wealthy and wise potential volunteers. They are very different from those young prospects in many ways and the attraction process is different for both groups.

Dr. Bill Wittich is a speaker and author in the field of leadership, motivation, and nonprofit management. Bill earned his doctorate from the University of Southern California, For the past twelve years, Bill and his wife Ann, have traveled an average of 250 days a year. Their speaking schedule has taken them to all corners of the United States and through much of Europe. Dr. Wittich has authored eight books in the volunteer leadership field. Bill is a professional member of the National Speakers Association and is the Past President of the Northern California Chapter. He is a member of the Rotary Club of Laguna Sunrise Rotary Club. Bill is currently serving an instructor for Rotary Far West President Elect Training Seminar and the Rotary Governor Nominee Training Seminar in Portland. They enjoy living in Northern California where they enjoy cooking, collecting antiques, and learning about red wine