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Book details
  • SubGenre:Marketing / Direct
  • Language:English
  • Pages:168
  • Paperback ISBN:9798350908206


Go Big or Go Home

by Michael Altman, CPA

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"Referrals: Go Big or Go Home" is a culmination of referral concepts Michael Altman learned in his 30+ years in executive leadership at major financial institutions, including Ameriprise Financial.
The most effective way to grow your business is through referrals. "Referrals: Go Big or Go Home" is a culmination of this disruptive mission, a playbook for referral success. The concepts shared in this book have been highly researched, tested, and applied in real life over many years. They have evolved through the author's career and have been proven in the marketplace. Most of the professionals Altman meets are stuck in the "old world" model of referral marketing, a model that doesn't deliver great results. Think of what you are about to learn as "new world" referral marketing.
About the author
Michael Altman, CPA received his BA degree from Alma College in 1980. He attended Miami University and received his MBA in 1981. After spending 8 years in Public Accounting in the "Big 8" accounting firms, he spent the remainder of his career in financial roles as CFO's and CEO's of privately held companies. He then spent 23 years as a Managing Director at Ameriprise Financial, running a money management and financial planning firm before retiring in 2020. Now, he helps other business owners thrive; gives back through international humanitarian work; and runs an innovation and publishing company, which has obtained five patents.