The most effective way to grow your business is through referrals. "Referrals: Go Big or Go Home" is a culmination of this disruptive mission, a playbook for referral success. The concepts shared in this book have been highly researched, tested, and applied in real life over many years. They have evolved through the author's career and have been proven in the marketplace. Most of the professionals Altman meets are stuck in the "old world" model of referral marketing, a model that doesn't deliver great results. Think of what you are about to learn as "new world" referral marketing.