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Book details
  • SubGenre:Public Relations
  • Language:English
  • Pages:200
  • eBook ISBN:9781667884097

Only Morons Say "No Comment"

by Brian J. Stephens

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Is your business in crisis? Have you been attacked by the media? Do you want to fix the mess, but don't know where to start? Only Morons Say "No Comment" is the best rulebook you'll find on crisis communication. A crisis can be scary, confusing, and difficult to navigate, but after more than 15 years in the business, Brian J. Stephens has developed a straightforward list of rules for you to follow that will help you take the blinders off, make a plan, and win. By reading the whole book or even just a few sections, you'll gain the knowledge you need to manage any complex situation.
Every organization is vulnerable to a crisis. From accidents or rogue bloggers, to product recalls or community relations challenges, crises can occur in many forms. Quick, well-thought out action, is necessary to protect your reputation and your bottom line. Delaying or fumbling your initial response can create long-term damage, and a failure to respond can be even worse. Advanced planning is paramount in dealing with a sensitive issue, crisis or emergency. Prior planning will allow you to respond quickly, manage the court of public opinion and give confidence to stakeholders and employees. Communicating openly and in a timely fashion with an accurate message is the first step to containing a crisis. Our team will ensure the correct messenger's convey the best information to all the appropriate audiences. We can also see you through the crisis and conduct an after action review to determine what was done right and what can be improved.
About the author
Brian J. Stephens is the founder and CEO of Caissa Public Strategy and specialized public school service CaissaK12. He has more than 25 years' experience as an established business and leadership development strategist, crisis manager, and attorney. His experience of leading clients through their day-to-day communications challenges and planning has allowed him to develop a one-of-a-kind skill set to navigate change, anticipate obstacles, and teach others how to lead through effective communication. During the last five years, Brian has focused his training and engagement on the public-school sector, tailoring programming that addresses the unique needs of districts large and small. This work includes group training, one on one coaching and digital tools to enhance the professional development experience for both instructional and non-instructional staff members. Recognized as a national leader in professional development and leadership training, Brian has worked with CEOs and professionals across the country. As a regular Vistage speaker, Brian trains and engages participants in enhancing their leadership skills, through tailored courses including customer service, performance improvements, cognitive bias and interpersonal communications. Brian served as an adjunct faculty member at the University of Memphis in both the Fogelman Law School and the Psychology Department. Brian holds a Juris Doctor from the University of Tulsa, where he was a Legal Fellow teaching second-and third-year law students. He holds undergraduate degrees in Industrial Psychology and Business Management from Appalachian State University. To contact Brian about speaking, visit
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