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Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Marketing / General
  • Language:English
  • Pages:146
  • eBook ISBN:9781544532448

Niching Up

The Narrower the Market, the Bigger the Prize

by Chris Dreyer

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Overview
Chris Dreyer didn't begin his professional journey thinking he would establish one of the most successful SEO agencies in the country. In fact, he studied history in college and landed his first job as a detention room supervisor for a local high school (this wasn't part of the plan, either). When his Google query, "how to make money online," directed him to digital marketing courses, Chris found his calling. Soon his own sites ranked number one for "double chin," "stained concrete," and "acai fruit." The rest, as they say, is history. Now, Rankings.io hits the top of industry lists year after year as an SEO agency for personal injury lawyers. The company is one of the best for a simple reason: Chris has found his niche. In Niching Up, Chris reveals the path to enduring notoriety and long-term profitability by way of a streamlined, specialized market focus. He debunks the myths associated with selecting a specific target and shares his stories of making it big by reducing his prospects. Sometimes success is about having the right mindset. Through Chris's personal stories of lessons learned and how he's learned them, you'll realize that good opportunities come to those who simplify.
Description
Chris Dreyer didn't begin his professional journey thinking he would establish one of the most successful SEO agencies in the country. In fact, he studied history in college and landed his first job as a detention room supervisor for a local high school (this wasn't part of the plan, either). When his Google query, "how to make money online," directed him to digital marketing courses, Chris found his calling. Soon his own sites ranked number one for "double chin," "stained concrete," and "acai fruit." The rest, as they say, is history. Now, Rankings.io hits the top of industry lists year after year as an SEO agency for personal injury lawyers. The company is one of the best for a simple reason: Chris has found his niche. In Niching Up, Chris reveals the path to enduring notoriety and long-term profitability by way of a streamlined, specialized market focus. He debunks the myths associated with selecting a specific target and shares his stories of making it big by reducing his prospects. Sometimes success is about having the right mindset. Through Chris's personal stories of lessons learned and how he's learned them, you'll realize that good opportunities come to those who simplify.
About the author
Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 5x consecutive member of the Inc. 5000 during the years of 2018–2022. Rankings.io received the UpCity Excellence Award in 2019 and 2020, an honor reserved for the top 1 percent of the nation's marketing agencies. In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, and was included in The Silicon Review's 30 Best CEOs of the Year 2021. He is a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.
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