Monthly Giving Made Easy

Monthly Giving Made Easy consists of 130 pages, filled with practical how-to tips, examples, exercises and case studies. Nonprofits of any size can benefit from the many easy to read, short chapters and implement the practices in their own organizations right away. If you are looking to find a way to help your nonprofit raise the sustainable revenue you need to keep your mission going, no matter what happens, this book is for you. Monthly Giving is Easy. You just have to apply the learnings from this book and start asking your donors to give in a way that's easy for them.

Erica Waasdorp is author of Monthly Giving. The Sleeping Giant and Monthly Giving Made Easy. Erica is President of A Direct Solution, founded in 2003. She lives and breathes direct response and fundraising and can be considered a Philanthropyholic. Building partnerships and trying to find the best solution for members and donors and nonprofits' needs are what Erica does best. Her multi-lingual skills and multi-cultural experience are of added value to those clients interested in raising money internationally and her experience in monthly giving has given her an edge for those nonprofits who are ready to embark on this way of giving. Erica was born and raised in the Netherlands, where she learned direct marketing from one of the best teachers in the world: Reader's Digest. She has not stopped loving direct marketing since! She moved to the US in 1993 and considers this her permanent home. She lives on Cape Cod with her husband and cat, enjoying being an empty nester after raising their two kids. Erica is an AFP Master Trainer and blogs and presents in person and virtually, on appeals, direct mail and monthly giving. In addition to her books Monthly Giving. The Sleeping Giant and Monthly Giving Made Easy, she created the Monthly Donor Road Map and numerous e-books, including the Monthly Donor Retention Play Book and many other resources. For more information, see www.adirectsolution.com