Get ready to learn the purpose of a sales coach and to transform from a manager into a coach. In Leadership Sales Coaching, Jason shares the experience that comes with thousands of hours of seminars and coaching calls. Driven by the core philosophy that when beliefs are in line, the right behaviors follow, this book is a must-have for any sales manager looking to lead his or her sales team to the next level and develop sales professionals into the best version of themselves.

Get ready to learn the purpose of a sales coach and to transform from a manager into a coach. In Leadership Sales Coaching, Jason shares the experience that comes with thousands of hours of seminars and coaching calls. Driven by the core philosophy that when beliefs are in line, the right behaviors follow, this book is a must-have for any sales manager looking to lead his or her sales team to the next level and develop sales professionals into the best version of themselves. What we believe, how we feel, how we think, and how we see ourselves have more influence over our sales success than what we do. And the coaching we get along the way makes all the difference. This book teaches you to be that difference for your team members with the following 15 strategies: Lead, Don’t Yield Coach to Win Set, Communicate, and Maintain the Standard Get Buy-in Know Your People Be Curious Communicate Assertively Coach the Science and the Art Budget Your Coaching Time Coach the People Side Celebrate the Art Hire to Win Build a Growth Mindset Change Culture Grow or Die

Jason grew up under the influence of his father, a business owner and professional salesperson, his mother, a persuasive speaking professor, and Zig Ziglar, his Sunday school teacher and world famous salesperson and motivational speaker. He graduated with a degree in psychology and an MBA in marketing. He’s sold jewelry, high-end clothing, financial services and real estate, then rose to become the National Director of Sales Development for MDC Holdings/ Richmond American Homes. These influences and experiences shaped Jason into who he is today: a salesperson first, a trainer on a mission, a national speaker, and a coach who pushes sales organizations to become the best version of themselves. Jason is the Chief Sales Officer of Forrest Performance Group, providing the industry’s best coaching and training services for homebuilding companies around North America. Jason Forrest is a salesperson first and foremost, and understands sales by selling rather than observing. With a professional salesperson/businessman for a father and a persuasive speaking professor for a mother, selling is in his blood. Jason comes from a line of salespeople, and sold his first diamond at eight years old in his father’s jewelry store. At family reunions, they tell sales stories. It’s the Forrest dynasty. Unlike some sales trainers who are performers or orators first, and salespeople second (if at all), Jason is a salesperson to the core. Jason's Key Accomplishments: • Leadership Sales Coaching is one of Selling Power’s best business books for 2013 • Top 40 Trainers under 40 • National Speakers Association’s Million Dollar Speakers Group • Gold Stevie Award for Sales Training or Education Leader of the Year • 2012 Top Young Trainer (from Training Magazine Other books written by Jason: Leadership Sales Coaching 40 Day Sales Day Creating Urgency in a Non-urgent Housing Market