About the author
Dr. Roach has a Bachelor of Arts degree in Journalism and English and Master of Arts degree in English from Northern Illinois University as well as a Ph.D. in Communication Studies from Northwestern University. His dissertation on the American news media received a national Dissertation of the Year Award from the Speech Communication Association in 1994.
Dr. Roach was an assistant editor for Star Publications and managing editor of the Romeoville-Bolingbrook Beacon. He served as Media Coordinator of Saint Joseph Medical Center in Joliet and Corporate Director of Internal Communication for Carson Pirie Scott. Today he is president of Thomas Roach and Associates, a consulting firm specializing in public opinion research, news media strategies, advertising, and employee communication. Former clients include Jones Lang LaSalle, LaSalle Bank, Amoco and the Ford Motor Company. He served as message strategist on several political campaigns, including two congressional races.