About the author
F. Ralph Berberich, MD, enjoyed a 50-year long career in clinical medicine before retiring in the year 2021. His journey began in earnest when he committed to pediatrics and then again when he developed a particular interest in hematology and oncology. After completing residency and a series of fellowships and two years of military service, Dr. Berberich joined the clinical faculty at the Children's Hospital at Stanford in Palo Alto, California.
Several years later, his career took another turn when he became a founding member of a new pediatric practice in Berkeley. This change introduced him to the more practical aspects of pediatric care following the longitudinal lives of children within their families. As the years passed, the learning continued and Dr. Berberich added a humbling appreciation of recurring themes in childhood development, illness, and injury. Again and again, he learned that words really mattered.
In 2005, Dr. Berberich stumbled upon yet another subspecialty when he was introduced to medical hypnosis, then a relatively young field straddling medical science and so called "alternative" practices. Since that time, its validation and acceptance have grown. Despite unfortunate and inaccurate representations in the entertainment world, hypnosis has become a recognized treatment modality for adults and children. Dr. Berberich became a certified consultant through the American Society of Clinical Hypnosis. While pursuing that interest, he sought to apply what he learned to lessen acute, medically induced pain, that leading to the development of a hypnosis-informed approach to childhood immunizations.
An accumulation of knowledge and experience over the years has resulted in a series of articles in peer-approved journals, chapters in books, and three books he authored, one of which tells of his own experience as a cancer patient. Dr. Berberich is Board certified in Pediatrics and Pediatric Hematology/Oncology and is on the faculty of the National Pediatric Hypnosis Training Institute.