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Book Image Not Available
Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:E-Commerce / Internet Marketing
  • Language:English
  • Pages:46
  • eBook ISBN:9781624885648

FANology Playbook

27 Brain-Friendly Activities to Turn Virtual Friends and Foes into Fans

by Anastasia Pryanikova

Book Image Not Available
Overview
FANology Playbook reveals how to be dazzling, not dull in social media. When your fans always have a choice to click away, what makes them stay? Meet The Storyteller, The Treasure-Hunter, The Enchanter, The Connector, and The Peacemaker as they reveal the secret tools they use in online communities to enchant and engage their members. They explain the alchemy of their work and offer ingredients you can add to your social media presence to make it more brain-friendly in light of recent neuroscience and new media psychology research.
Description
FANology Playbook reveals how to be dazzling, not dull in social media. When your fans always have a choice to click away, what makes them stay? Meet The Storyteller, The Treasure-Hunter, The Enchanter, The Connector, and The Peacemaker as they reveal the secret tools they use in online communities to enchant and engage their members. They explain the alchemy of their work and offer ingredients you can add to your social media presence to make it more brain-friendly in light of recent neuroscience and new media psychology research. These 27 brain-friendly activities will help you: • Connect with amazing people, grow your fan base and expand your brand. • Understand your fans’ needs and desires. • Build stronger relationships with your fans to boost loyalty and evangelism. • Manage your online reputation. • Deal with negative comments and reviews. • Gain fans’ insights to improve your offerings and your customer experience online.
About the author
Anastasia Pryanikova, M.A., J.D. is a lawyer, linguist, certified coach, and the founder of E-Studio, LLC, a coaching and training company that translates neuroscience insights into solutions in the areas of performance, collaboration, social networking, and conflict management. From a linguist, studying the language of advertising, and an ESL instructor, to a corporate lawyer working internationally, to a U.S. Small Business Administration legal adviser, Anastasia has been in the business of "changing people's minds" to facilitate high-stake conversations and decisions across borders, cultures, and industries. As a self-proclaimed tech-geek, Anastasia explores how technology and social media can boost influence, visibility and strengthen human connection.
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