FANology Playbook

FANology Playbook reveals how to be dazzling, not dull in social media. When your fans always have a choice to click away, what makes them stay? Meet The Storyteller, The Treasure-Hunter, The Enchanter, The Connector, and The Peacemaker as they reveal the secret tools they use in online communities to enchant and engage their members. They explain the alchemy of their work and offer ingredients you can add to your social media presence to make it more brain-friendly in light of recent neuroscience and new media psychology research.

FANology Playbook reveals how to be dazzling, not dull in social media. When your fans always have a choice to click away, what makes them stay? Meet The Storyteller, The Treasure-Hunter, The Enchanter, The Connector, and The Peacemaker as they reveal the secret tools they use in online communities to enchant and engage their members. They explain the alchemy of their work and offer ingredients you can add to your social media presence to make it more brain-friendly in light of recent neuroscience and new media psychology research. These 27 brain-friendly activities will help you: • Connect with amazing people, grow your fan base and expand your brand. • Understand your fans’ needs and desires. • Build stronger relationships with your fans to boost loyalty and evangelism. • Manage your online reputation. • Deal with negative comments and reviews. • Gain fans’ insights to improve your offerings and your customer experience online.

Anastasia Pryanikova, M.A., J.D. is a lawyer, linguist, certified coach, and the founder of E-Studio, LLC, a coaching and training company that translates neuroscience insights into solutions in the areas of performance, collaboration, social networking, and conflict management. From a linguist, studying the language of advertising, and an ESL instructor, to a corporate lawyer working internationally, to a U.S. Small Business Administration legal adviser, Anastasia has been in the business of "changing people's minds" to facilitate high-stake conversations and decisions across borders, cultures, and industries. As a self-proclaimed tech-geek, Anastasia explores how technology and social media can boost influence, visibility and strengthen human connection.