Identifying client needs and satisfying them is the key to creating and keeping customers. Exceeding Expectations provides insights into to how to provide the extra steps that puts you ahead the competition.

Drawing on a 45 year career in broadcast sales and management combined with the study of sales techniques, Terry Dean, the “Dean of Sales” provides the reader with strategies for developing business in addition to sharing anecdotes from a career in radio. Goal setting , time management, identifying needs and the P.L.E.A.S.E. system for managing accounts are among the topics covered.

Regardless of your industry, if you are responsible for building long term customer relationships, Exceeding Expectations will  provide you with tools that you can use.

In his 40+ year career, Terry Dean has managed radio stations and sales department throughout the United States in addition to owning and operating Dean of Sales Marketing, which provides audio, digital and animated sales marketing solutions.