Entrepreneurship

All the richest people in history have two things in common – they were entrepreneurs and they sold new technologies. The most recent batch of billionaires sold computer technology. Coming up with new ideas and trying to sell them is the riskiest form of entrepreneurship. The entrepreneur does not know if there are enough customers for the new product, if selling the product is profitable or if it will work logistically. Entrepreneurs should start selling products that already exist. The wealthiest entrepreneurs start selling the big products of tomorrow today. Their business grows with the product. Non gasoline powered cars and artificial intelligence are examples of products that are gaining momentum. Smart entrepreneurs start selling these products now.

Profits vs Paychecks. People are encouraged to be doctors and lawyers.  Very few tell their children to become entrepreneurs.  However, there is one HUGE difference between a doctor and an entrepreneur.  The doctor collects a paycheck; the entrepreneur collects profits.  There is a limit to the amount of a paycheck; there is no limit to the amount of profits.  

The goal of entrepreneurship is to make as much money as possible as quickly as possible.  The goal of starting a business is to sell the business.

MC Marshall shares his entrepreneurship journey and knowledge to help you evaluate successful business concepts, understand and engage marketing, manage finance and create profits.  You will refer to this book over and over to save you time, costly mistakes and the go to resource guide.