Digital Transformation

Digital has fundamentally impacted our lives as well as the way we operate our businesses. Big tech players like Google, Amazon, Facebook and Apple are changing the rules of the game, while challengers like Uber, Tesla, Airbnb and Spotify disrupt one industry after the other. Disruption is happening so fast we believe that the time is now to transform your business into the digital age. This book is a guide for anticipating the change and converting digital threats into business opportunities. It helps you understand the impact of digital disruption and offers a model to shape your own future.

Digital has fundamentally impacted our lives as well as the way we operate our businesses. Big tech players like Google, Amazon, Facebook and Apple are changing the rules of the game, while challengers like Uber, Tesla, Airbnb and Spotify disrupt one industry after the other. Disruption is happening so fast we believe that the time is now to transform your business into the digital age. This book is a guide for anticipating the change and converting digital threats into business opportunities. It helps you understand the impact of digital disruption and offers a model to shape your own future.

Jo Caudron has been active in the online world for over two decades. He co-founded over a dozen of Internet-related companies: web agencies, creative agencies, interactive TV-companies, online publishers, etc. As an author and inspiring speaker, he travels around to spread his vision on changing media, changing ways of communication and the impact of digital transformation on the world. He is guest lecturer at several schools and universities. Jo founded his consulting company DearMedia in 2006 to help organizations deal better with digital strategy. Today DearMedia has six consultants helping large European organizations in retail, banking, media, government, HR and heavy industries deal with the challenges of digital. In his role as managing partner, Jo is responsible for high- level digital strategy development with a focus on digital transformation. Jo is married and has two children (daughter and son), he lives between the cows in the Flemish Ardennes and loves music (listening, no more time for playing) and reading a good thriller.