He didn’t just shake up ice fishing. He transformed the sport so completely that fundamental change of this magnitude will never happen again. His name is Dave Genz, and he drove the modern ice fishing revolution. For the first time, hear the whole story, through his eyes, in a new book that traces the timeline 60 years into the past… all the way forward to today. Dave Genz: Ice Revolution.

He didn’t just shake up ice fishing. He transformed the sport so completely that fundamental change of this magnitude will never happen again. His name is Dave Genz, and he drove the modern ice fishing revolution. For the first time, hear the whole story, through his eyes, in a new book that traces the timeline 60 years into the past… all the way forward to today. The story itself is compelling. But there’s something else in here. As you read, you’ll pick up all the elements, all the refinements, that make up the Winter Fishing System. Make it to the end and you’ll understand what it takes to catch fish through the ice, no matter where that ice forms. That’s what this book, and Dave’s Hall of Fame career, are all about.

Mark Strand has been an outdoor writer, photographer, and filmmaker since 1977. He has been on the cutting edge of open-water and ice fishing his entire career, writing extensively for In-Fisherman and many other publications. He has written or co-written 12 books including Paint the Next Sunrise: A Future for Hunting and Fishing, and Turkey Camp and other turkey hunting stories. He lives in Woodbury, Minnesota with his wife and two kids, his favorite fishing companions. He is Founder and President of the nonprofit School of Outdoor Sports.