Customer Service: How To Do It Right!

Customer Service: How To Do It Right! by Peggy Morrow (Southern Mountain Press; 2005) is a “must read” for every business owner and manager. It is full of practical, put-into-practice-now tips that will make your business thrive.

Customer Service: How To Do It Right! by Peggy Morrow (Southern Mountain Press; 2005) is a “must read” for every business owner and manager. The fact is that implementing excellent customer service is not an option ─ it’s a survival skill for every small business. With over 23 years of experience advising businesses as diverse as Marriott Hotels and NASA to the Houston Astros Baseball Team and ExxonMobil, Peggy Morrow’s message to small and medium sized businesses is simple, “You don’t have to hire an expensive consultant to develop a customer service program in your business that will be your competitive edge. You can do it yourself with the help of the step-by-step process detailed in this book. It’s easy to talk about customer service in an abstract way; however, this book divides the process into doable steps that will help you keep your customers loyal, attract new ones and increase your profits.

About the Author Peggy Morrow is the president of Peggy Morrow & Associates, a training and consulting firm specializing in customer service and increasing team effectiveness. For over 28 years she has worked with companies like Marriott Hotels, NASA, Rice University, Kroger, Houston Astros Baseball Team, NFL Houston Texans, ExxonMobil, and the International Customer Service Association. She writes a monthly column for the Better Business Bureau of Houston and has been named as a “guest expert” for Inc. Magazine’s website, http://www.Inc.com Customer Resource Center. Her previous books include Customer Service--The Key To Your Competitive Edge and Celebrate Customer Service.