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Book Image Not Available
Book details
  • Genre:BUSINESS & ECONOMICS
  • SubGenre:Marketing / General
  • Language:English
  • Pages:453
  • eBook ISBN:9780989594448

Clicking

17 Trends That Move Your Business And Your Life

by Faith Popcorn

Book Image Not Available
Overview
From the woman who made Cocoon a verb, who predicted the rise of the four-wheel drive, the ascent of home delivery, and the retreat from the corporate rat race to home-based businesses, comes Clicking, the unique book that shows you how to apply today's trends in culture, business and lifestyle. In a completely updated edition, Faith Popcorn and Lys Marigold pinpoint the 17 trends that are changing America. Clicking is an invaluable road map that will show you how to navigate the trends and Click with success. It is about possibilities, taking chances, and taking charge of your future - now.
Description
From the woman who made Cocoon a verb, who predicted the rise of the four-wheel drive, the ascent of home delivery, and the retreat from the corporate rat race to home-based businesses, comes Clicking, the unique book that shows you how to apply today's trends in culture, business and lifestyle. In a completely updated edition, Faith Popcorn and Lys Marigold pinpoint the 17 trends that are changing America. SOME OF THE TRENDS THAT YOU'LL FIND INSIDE: COCOONING: Consumers are running for protection from the unpredictable realities of the outside world. FANTASY ADVENTURE: Consumers Are Actively Seeking Risk-Free Thrills ERGONOMICS: To Offset A Depersonalized Society, Consumers Are Demanding Individual Recognition THE VIGILANTE CONSUMER: Consumers Are Proudly Using Pressure & Politics To Manipulate Markets FEMALE THINK: Relationship Buying Is Affecting Transaction Buying CLANNING: Consumers Are Joining Groups That Affirm Their Feelings And Beliefs ATMOSFEAR: Pollution And Contamination Are Stirring Up A Storm Of Doubt In Consumers Clicking is an invaluable road map that will show you how to navigate the trends and Click with success. It is about possibilities, taking chances, and taking charge of your future - now.
About the author
Faith Popcorn, best-selling author of The Popcorn Report, Clicking, EVEolution, Dictionary of the Future, and upcoming, Popcorn Report 2020: A Leap of Faith. She is founder and CEO of Faith Popcorn’s BrainReserve, the futurist marketing consultancy she established in 1974. The New York Times has called her “The Trend Oracle,” Fortune Magazine named her, “The Nostradamus of Marketing,” and she is recognized as America’s foremost Trend expert. She has identified such sweeping societal movements as “Cocooning,” “AtmosFear,” “Anchoring,” “99 Lives,” “Icon Toppling” and “Vigilante Consumer.” As key strategist for Faith Popcorn’s BrainReserve, Faith applies her insight into cultural and business Trends to help FPBR clients reposition established brands/companies, develop new models and innovate. She is a trusted advisor to the CEOs of The Fortune 500 including such companies as American Express, USPS, Calvert Group, Campbell's Soup, Citigroup, Discovery Communications, Dunkin’ Donuts, IBM, Johnson & Johnson, Kellogg’s, KFC, Mars, SC Johnson and Tylenol. With a documented 95% accuracy rate, Faith predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the millennium with Cocooning. She was the first to anticipate the explosive growth of home delivery, home businesses and home shopping. Additionally, she predicted the rise of Social Media and has a significant following on Facebook and Twitter. Her FutureView, which focuses on how Trends are affecting consumer lifestyles and purchasing behavior, has been presented to thousands of audiences across the globe. Heralded for her extraordinary ability to forecast emerging consumer patterns, Faith is frequently interviewed and cited in the media in The New York Times, Time, Newsweek, Fortune, “The Today Show,” “Face the Nation,” and CNN. Faith was raised in Shanghai, China, is a fifth generation New Yorker, and a graduate of New York University and New York’s High School of Performing Arts. She is a single mother and has two Chinese daughters, gg and cc.
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