Be Different Or Be Dead: Six Acts Of Leadership

The challenge facing a leader in today's highly volatile economy is formidable. It is to create an organization to Stand-Out NOT Fit-In. If your organization is not remarkable and unique it will die. This book is my message to leaders who want to create sustainable success for their organizations; who want to build something special that will be honored by their customers and loved by their employees.

The challenge facing a leader in today's highly volatile economy is formidable. It is to create an organization to Stand-Out NOT Fit-In. Companies that fail to break away from The Competitive Herd and establish themselves as Unique, Distinctive and Remarkable to their Fans fade away and eventually die. Road kill is everywhere. This book is my message to leaders who want to create sustainable success for their organizations; who want to build something special that will be honored by their customers and loved by their employees. My Six Acts of Leadership will help managers become Leaders. Who focus on execution rather than "the Plan". Who carve out a One and ONLY competitive claim for their business to separate themselves from their competitors. Who create memorable experiences for their Fans. Who serve their employees to deliver Dazzling service.

A leading executive in the Canadian telecommunication industry and a recognized blogger, speaker, seminar leader, business consultant, educator and personal coach, Roy Osing’s career spans over three decades of singular achievement. Osing knows what it takes for businesses to survive in today’s chaotic times and achieve extraordinary levels of performance. As the former Chief Marketing Officer of TELUS and current president and CEO of the consulting firm Brilliance for Business, Osing brings a wealth of experience and knowledge to the complex challenges businesses face in the contemporary global economy. Roy is an Advisor to both businesses as well as not-for-profit organizations. He provides not only personal Executive Coaching, but also leadership in Strategic Game Plan creation using his BE DiFFERENT Principles and Practices. He is actively “spreading his word” work through Workshop Events, Keynote Addresses, Media Exposure and Advisor Engagements. In addition, Roy regularly publishes Blog Articles on his BE DiFFERENT Practices to help organizations better understand and implement his ideas. A graduate of the University of British Columbia with degrees in mathematics and computer science, Osing is founding chair and president of the British Columbia Quality Council. He is a former member of the board of directors of the Vancouver Board of Trade, the British Columbia Technology Industry Association, the British Columbia Cancer Foundation, and the British Columbia & Yukon Heart and Stroke Foundation. Most recently he has been appointed Board Advisor to SoMedia Networks, a pioneer in the creation of cloud-based video production services on a global scale.