Artist As Brand Workbook

The Artist As Brand Workbook is for serious creative individuals, students, professors, and professionals who want to manifest prosperity from their art on their own terms. This is the official digital textbook used by participants at colleges, universities and art institutions while taking the Artist As Brand Workshop. Become a confident, independent, prosperous artist regardless of economic slowdowns or other industry challenges by learning the simple steps of connecting directly with your fans, patrons and collectors. Growing this family of supporters creates a foundation of financial support. The Artist As Brand Workbook champions an entrepreneurial spirit. This paradigm is not taught in our schools. In the fine art world it is non-existent and actually looked down upon. However, many of the most successful artists on the planet embraced this model of creative commerce to promote their authentic visionary brands. Fine artists and commercial artists struggle when economic swings, technological advancements and outdated modes of promotion change the landscape of art career opportunities. The fine art gallery system, the commercial art industries of publishing, film, games, and graphic design professions are all susceptible to these changes. It is time to look at art career sustainability differently. Learn the history behind the creation of Artist As Brand® and how it’s synergistic principles are helping artists around the world create their unique art businesses. The Artist As Brand Workbook has live links throughout that can be utilized while reading through the material.

The Artist As Brand Workbook is for serious creative individuals, students, professors, and professionals who want to manifest prosperity from their art on their own terms. This is the official digital textbook used by participants at colleges, universities and art institutions while taking the Artist As Brand Workshop. Become a confident, independent, prosperous artist regardless of economic slowdowns or other industry challenges by learning the simple steps of connecting directly with your fans, patrons and collectors. Growing this family of supporters creates a foundation of financial support. The Artist As Brand Workbook champions an entrepreneurial spirit. This paradigm is not taught in our schools. In the fine art world it is non-existent and actually looked down upon. However, many of the most successful artists on the planet embraced this model of creative commerce to promote their authentic visionary brands. Fine artists and commercial artists struggle when economic swings, technological advancements and outdated modes of promotion change the landscape of art career opportunities. The fine art gallery system, the commercial art industries of publishing, film, games, and graphic design professions are all susceptible to these changes. It is time to look at art career sustainability differently. Learn the history behind the creation of Artist As Brand® and how it’s synergistic principles are helping artists around the world create their unique art businesses. The Artist As Brand Workbook has live links throughout that can be utilized while reading through the material.

After graduating from Art Center College of Design in 1982 I moved to New York City and started a thirty year journey creating illustrations for America's most prominent publishers of books, magazines and newspapers (Scholastic, Random House, Harper Collins, Tor, DC Comics, Time, Sports Illustrated, Rolling Stone, New York Times, Los Angeles Times, Washington Post) and honored with some awards along the way. As a concept designer I worked on feature CG animated and live action films (The Ant Bully, The Golden Compass, The Voyage of the Dawn Treader, Escape From Planet Earth) and learned the benefits and pitfalls of the film industry. Throughout the 90s while I was exhibiting art projects at the San Diego Comic Convention, on the internet, and at galleries around the US, an entrepreneurial spark lit up within me. Translating my image making disciplines into creative commerce over the years kept my imagination flowing and flexible, but more importantly it showed me the benefits of connecting one on one with fans and collectors. Currently, I am working on an interactive e-book of spiritual fiction called, "The Visions of Vespertina" slated for 2015 release. Titan Books/London will publish my first retrospective art book in July, 2014. I am passionate about seeing artists take control of their creative and financial destinies and founded the educational service of Artist As Brand® which is devoted to empowering art career sustainability. I teach, lecture and conduct Artist As Brand workshops at colleges, universities, art institutions around the world. The Artist As Brand Workbook is the official digital textbook for these events. It is now also used as a college and university textbook for art career, art business and art entrepreneurship curriculum. I would love to see these principles taught in High Schools too. Let's champion the virtues of a self sufficient, independent art spirit within our youth. I live in the Santa Monica Mountains (Woodland Hills, CA) with my wife, artist/botanical perfumer Roxana Villa.