About the author
Trent Ricker is CEO of Pursuant, a full-service fundraising agency in Dallas, TX. Trent leads Pursuant with over 20 years of senior management and consulting experience, with a heavy emphasis in the nonprofit sector and emerging fundraising technology. Trent joined Pursuant after spending over four years with Convio, a leading software provider to the nonprofit market. As vice president of account services, he led the consultative approach to serving all 1200+ nonprofit clients across Convio's platform. Prior to that role, Trent helped create and build Convio's fundraising consultancy and served as the principal consultant on projects serving some of the largest nonprofit organizations in the world, including the American Cancer Society, American Red Cross, National Multiple Sclerosis Society, Feeding America, Anti-Defamation League, and Susan G. Komen Race for the Cure.