Master Auto Dealership Speed to Sale

Auto dealerships practicing speed-to-sale fundamentals run more smoothly, make more profitable use of their used-vehicle investment, and make it easier for car shoppers to trust and value those vehicles and the selling dealership. Speed to sale is a cross-department operating attitude. This shared attitude asks, "What can be changed to get us from A to Z faster?" The objectives, then, are to survey and improve processes, evaluate sacred cows, and remove mental roadblocks that stymie growth, efficiency, and profitability.

Auto dealership sales and service departments -- within standalone stores or stores within public or private groups -- can no longer operate as silos. When communications and workflow gaps exist between these two essential functions, efficiency suffers. Customer engagement does. Sales lead conversation does. And the dealer's ability to get replacement inventory sale-ready to meet demand does. This 'How-to" book helps auto dealers find answers to such critical questions as How do I protect and strengthen the future of my business?; How can I best leverage digital reconditioning and digital retailing to build transparency, value, and trust with customers from first contact?; and, How do I develop a culture of efficiency and measurement consistency across all stores. This book discusses the Key Performance Indicators, measurement metrics, and practice of continuous improvement to manage car dealerships and dealership groups to be more consistently profitable.

Dennis McGinn is the developer of modern vehicle reconditioning software and evangelist of efficient, profitable, and sustainable recon best practices for private and public dealer groups of all sizes. This is his third book on creating transformative reconditioning departments in car dealerships. Since 2010, his company, Rapid Recon has been helping auto dealerships become more competitive. This latest book helps readers understand the dynamics facing the ever-changing automotive landscape and why software-driven reconditioning alone gives dealers the metrics, reports, and accountability to meet these challenges.