Just Because You're an Expert... Doesn't Make You Interesting

In this book, Dr. Paul Homoly shows you how to better relate with the people you serve. If you're a professional service provider —in financial services, law, healthcare, business or other field—you're aware of a bitter irony: the most highly skilled professionals are often not the most rewarded. Why? Because while most experts are highly skilled at what they do, they often do a poor job in communicating knowledge to clients in a way that is interesting. By following the unique approach outlined in Just Because You're an Expert... Doesn't Make You Interesting, you will gain your clients' trust, make it easy for them to follow your advice, and compel them to want to refer their friends, family and colleagues to you. The result? A proven way to prosper in your business while better helping those you serve

In this book, Dr. Paul Homoly shows you how to better relate with the people you serve. If you're a professional service provider —in financial services, law, healthcare, business or other field—you're aware of a bitter irony: the most highly skilled professionals are often not the most rewarded. Why? Because while most experts are highly skilled at what they do, they often do a poor job in communicating knowledge to clients in a way that is interesting. By following the unique approach outlined in Just Because You're an Expert... Doesn't Make You Interesting, you will gain your clients' trust, make it easy for them to follow your advice, and compel them to want to refer their friends, family and colleagues to you. The result? A proven way to prosper in your business while better helping those you serve

Dr. Paul Homoly graduated from the University of Illinois College of Dentistry in 1975. He served for two years as a Naval dental officer at Marine Corps Air Station, Cherry Point, North Carolina. Paul practiced restorative dentistry for 20 years in Charlotte, North Carolina. During that time he had seven university affiliations and received numerous awards and honors for his service in dental associations and private teaching institutes. During his career, Paul has been active in dental education and leadership, and has given several hundred presentations. During the last half of his clinical career, Paul expanded his work as a consultant and trainer, and since 1986 he has coached dentists, dental laboratory technicians and owners, salespeople, consultants, academicians, executives, professional speakers, accountants, financial planners, politicians, and engineers. Paul retired from clinical practice in 1995 and now devotes his full time focus to training, coaching, consulting and authoring. Paul has remained a member of the American Dental Association and is licensed to practice dentistry in the state of North Carolina. Today Paul is regarded as one of the top communication coaches, consultants, and speakers in dentistry. Paul is president of Homoly Communications Institute, a resource for continued dental training and practice-building skills. He provides seminars, workshops and consultations on the topics of dental case acceptance, practice development, speaking, and practice management. Paul is an active author contributing to dental journals world-wide. He is a member of the National Speakers Association and the National Storytellers Association. As a member of the National Speakers Association, Paul has a Certified Speaking Professional Designation. Paul is a columnist in Dental Economics Magazine and is the author of the highly regarded books, Dentists: An Endangered Species, "Isn't It Wonderful When Patients Say Yes!", "Making it Easy for Patients to Say Yes", and "Just Because You're an Expert... Doesn't Make You Interesting".