Grit In Your Craw

Do you have confidence, discipline and a sense of purpose? Are you diligent, resilient, tenacious, optimistic and flexible? We all do, and we all have what it takes to succeed. All that’s required is a willingness to dig deep and a personal commitment to achieving your highest goals. And of course, a little “Grit in Your Craw,” as they say in the South. You will be enlightened and entertained as author Robert Luckadoo’s life stories tug at your heartstrings and inspire you to dig deep inside yourself to find the eight strengths you need to succeed in your personal and professional life. This book will leave you with a tear in your eye, a big southern smile in your heart, and a recharged desire to be your best and find your true purpose in life.

Do you have confidence, discipline and a sense of purpose? Are you diligent, resilient, tenacious, optimistic and flexible? If so, you’ve definitely got “a little grit in your craw”, as they say in the South. In other words, you have what it takes to succeed! Actually, we all have those eight strengths, but we don’t always know how to harness them and put them to work for us. Grit in Your Craw can show you how to do just that. All you need is a willingness to dig deep and a commitment to achieving your highest goals. Maybe you’re not so sure you have what it takes to succeed? Well, Grit in Your Craw will help you find and focus those inner strengths essential to your success. You will be enlightened and entertained as author Robert Luckadoo’s life stories tug at your heart strings and bring a new clarity to the strengths already inside you. And no doubt, you will be inspired to dig deep inside yourself to find the eight strengths you need to succeed in your professional and personal life. It will leave you with a tear in your eye, a big southern smile in your heart, and a recharged desire to succeed in finding your true purpose in life.

Robert Luckadoo has a knack for success. Whether it’s in the world of NASCAR racing, collegiate fast-pitch softball or financial services, he’s always found a way to win. It’s no wonder that audiences find him to be such an inspiring speaker. A geophysics major with a master’s in business management, Robert started his first company—a geological consulting firm—in 1989, and since then he’s become something of a startup expert, starting six more businesses and growing them to maturity before selling them as going concerns. Currently, he’s an estate planning specialist with Southern Farm Bureau Life Insurance Company and has a reputation for commitment and integrity and a lengthy history of customer satisfaction within the financial-services industry. Because he considers helping clients with their financial needs to be a high calling, word of mouth has always been very much in his favor. And Robert’s successful track record literally extends to the track. He’s a former team owner and driver in the NASCAR Goody’s Dash and Winston Racing series, and has competed at some of the top tracks in NASCAR including the Bristol Speedway, the Charlotte Motor Speedway, and the Daytona International Speedway. His love of sports and his leadership skills have also led him to coaching positions in fast-pitch softball at the University of North Carolina at Chapel Hill and as head coach at Meredith College in Raleigh, N.C., where he transformed the Meredith team from cellar dwellers to conference contenders. In recent years, Robert has added “motivational speaker” to his resume and written his first book, Grit in Your Craw: The 8 Strengths You Need to Succeed in Business and Life. Both of these avenues have allowed him to share the lessons that success has taught him with thousands of people. Robert's new website, www.robertluckadoo.com now features a blog, with motivational messages, and an email newsletter designed for performance based professionals and individuals looking to build success in their lives and their careers. When he isn’t working, Robert is likely to be outside. Whether it’s on a golf course, a hiking trail, or in his boat on a well-stocked southern reservoir, he and his wife Paula enjoy spending time together in the great outdoors.