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Book details
  • Genre:SELF-HELP
  • SubGenre:Personal Growth / Success
  • Language:English
  • Pages:160
  • eBook ISBN:9781630680343

Digital Leadership

How Creativity in Buisness Can Propel Your Brand & Boost Your Results

by Sofie Sandell

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In Digital Leadership Sofie Sandells details how social media, leadership and creativity work together and how can make a bigger impact in your field by mastering these subjects.
In Digital Leadership Sofie Sandells details how social media, leadership and creativity work together and how can make a bigger impact in your field by mastering these subjects. It's about being one step ahead of tthe current generation, as well as tuning into your customers' needs. People who master these skills are changing the way their businesses work. They are seen as leaders that others want to follow and they are attracting more clients. Digital leadership is contingent upon being aware and up-to-date with how creativity works and how you can improvise with the resources that are available. To learn the secrets to becoming the 'honey pot' leader the 'bees' are drawn to when you and your team are buzzing with new ideas, you need to read this book! This business-friendly marketing and leadership book reveals: 1. Why social media matters 2. The Digital Leadership Principles 3. The language of creativity 4. How creativity in business works 5. How to manage new ideas
About the author
Sofie Sandell is an entrepreneur with interests spanning from technology and leadership to art and sailing. Sofie’s passion is to teach and inspire people on how to become digital and creative leaders. Sofie is an author, speaker, trainer and university lecturer. In 2013 she spoke about ‘Digital Leadership - empowering new ideas’ at TEDxUCL. She is also a regular contributor to the technology radio show #TechTalkfest where she talks about all things digital. Sofie has had a number of leadership roles in non-governmental organisations and in 2011 she was awarded the Freedom of the City of London in recognition of her service to the city. Working in big and small organisations in the last 15 years, Sofie has been exploring not only what makes organisations and teams work well together, but also what makes them perform above and beyond expectation. Sofie has also been involved in Junior Chamber International (JCI) on a local and national level, a global network of young professionals whose mission is to empower young people to create positive change and offers members hands-on leadership experience. By pushing boundaries in her research on creativity she has been exploring its many aspects, from creativity in business, improvisational theatre to creative art and Buddhist creative awareness. Through these experiences Sofie has learnt the importance of trust and letting go. She has found that the most successful teams are teams that trust the creative process, support each other through the process and don’t play the blame-game if things don’t go as expected. As Sofie says in this book, all ideas start out the same but you can never tell where an idea will end up; you have to trust the process. Sofie loves technology and she loves communicating. She believes that digital leadership is about creating better and stronger connections online and offline by using the digital tools. Sofie’s favourite online networks are Facebook, LinkedIn, Twitter, MeetUp and the Harvard Business Review blog. Sofie’s clients include small and big businesses, politicians, entrepreneurs, creative professionals, company executives and CEOs who want to succeed in the digital world using their own and their team’s creativity. Sofie was born and raised in Sweden and now lives in London; she works all around the world.
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