B.E.P.I.C.

The next generation of aspiring professionals is the future of American business. The evidence is everywhere-- that women today need to have the authority to empower them. The steps to becoming an authority and expert might not look the same for everyone, but we need to be the new voices of this great new age. This powerful self-help book combines steps to harness your story that will encourage you to break free from your limiting beliefs to speak up, use your powerful voice, be seen, be heard, and become an authority.

The next generation of aspiring professionals is the future of American business. The evidence is everywhere--that women today need to have the authority to empower them. The steps to becoming an authority and expert might not look the same for everyone, but we need to be the new voices of this great new age. This powerful self-help book combines steps to harness your story that will encourage you to break free from your limiting beliefs to speak up, use your powerful voice, be seen, be heard, and become an authority. Throughout Liana Zavo's early adult years, she felt voiceless and unheard. It made her realize that there is so much to live for than staying invisible. After breaking free from the shackles of silence, she found her way to becoming unforgettable in the mass media industry and breaking the glass ceiling as an immigrant from Russia. 3 About the Book "Effective personal branding is crucial in today's day and age. It will differentiate you from the competition and allow you to build trust with potential clients. You only get one chance to make the best first impression, and that should not be taken lightly." -Liana Zavo Liana is to help you see that your voice matters. Every woman can become an expert in her niche, create a signature style, and have a life filled with confidence, visibility, credibility, and the use of an authoritative voice. She is on a mission to help one million women like you gain the courage and confidence to turn that inner voice into a powerful voice and develop authority and become empowered. In this powerful book, there are steps and gathered resources that you can use to improve yourself—the 5 Simple Hacks to BEPIC. You, too, can BEPIC, an authority, and expert in your life!

Liana Zavo, a college drop-out, and a single mom turned millionaire, is on a mission to inspire the world, one woman at a time. Her successful PR agency ZavoMedia Group, based in New York City, helps clients globally secure media opportunities. The woman-run boutique agency, launched in 2017, is now expanding to secure placements for clients in Paris and Dubai. Liana is a Columnist for Forbes and Entrepreneur Magazine and is an official member of Forbes Business Council, Young Entrepreneur Council (YEC), and Chairwoman of WMW Lounge. In addition, she is the chief editor of her business and lifestyle magazine and a celebrated keynote speaker. She is celebrating her accomplishments as the first female entrepreneur and best-selling author in her family. Growing up, Liana received her first taste of entrepreneurship from her family business. The family owns multiple restaurants and catering halls throughout New York. Even though it would have seemed to be the obvious choice to 3 About the Author continue in her family's footsteps and work within the business, Liana had the dreams she needed to chase. She wanted to create a legacy and not take the easy way out and work for her family. So, she started a PR and digital branding boutique agency, ZavoMedia Group, on the strength of her industry experience in branding strategies and public relations with the mindset to give voice to female entrepreneurs within their journeys and inspire women to become an authority in their niche. Additionally, Liana developed a platform of podcasts and interviews of executive female mentors who offer successful tips and guidance to women as they embark or continue the entrepreneurship journey. These platforms concentrate on personal branding, content marketing, brand awareness, leading with confidence, authenticity, and how to push through various obstacles of adversity. When Liana was 15 years old, she didn't have specific goals written down on how she could and would eventually get into television and the mass media industry. Her dream was to be a storyteller and share people's stories with the public. Liana aspired to be on television. Her maternal grandmother was a successful journalist in Russia, traveling the world and covering stories. Her uncle from her paternal family, who is in his late eighties, is the first male author in the Zavo family. She has always significantly been inspired and driven towards her passion from a young age. As the founder and CEO of ZavoMedia Group and chief editor of her business and lifestyle magazine, Liana is responsible for designing successful PR campaigns and brand content to drive brand awareness and for helping leaders navigate complexity with confidence and clarity. With over a decade of experience under her belt, she became a columnist for Forbes and Entrepreneur Magazine, highlighting female-founded startups and championing their success. Liana's first primary source of inspiration is her son, Joshua, a sophomore in high school. He launched his businesses JB Mava Corp and Go Tech Doc, a digital marketing agency for solopreneurs, and a cellphone repair boutique shop making him the first young entrepreneur in the family among his fourteen younger cousins. Not only does Liana want to provide choices and opportunities for him that she did not have when she was young, but she wants to show her son that anybody can make a difference in the world. Anything is possible with hard work and dedication. Liana's second source of inspiration is providing a successful example to other women and proving that they can make their dreams a reality if they stay focused on the goal. She believes we all have a voice within us that can be powerful and impactful to others when heard. For some, it is life-changing. Speaking up endows more self-confidence and brings in newfound peace and growth. Being in the media industry for over a decade, Liana witnessed and went through different scenarios that tested her voice as a PR strategist, speaker, and media mogul. She admits that it wasn't an easy journey, but she didn't end up empty-handed by learning from her experience and extracting the moral lessons. There were situations when Liana felt unheard, powerless, and limited by her surroundings. However, in those struggles, she pushed herself and broke through her limits, and from then on, she didn't allow anyone to trample on who she is and what she is capable of doing. Fueled with the desire to succeed, she decided to step forward and start speaking up for herself rather than staying in the shadows, and her goal is to inspire others to do the same.