Cookies must be enabled to use this web application.

To allow this site to use cookies, use the steps that apply to your browser below. If your browser is not listed below, or if you have any questions regarding this site, please contact us.

Microsoft Internet Explorer
  • 1. Select "Internet Options" from the Tools menu.
  • 2. Click on the "Privacy" tab.
  • 3. Click the "Default" button.
  • 4. Click "OK" to save changes.
Chrome Chrome
  • 1. Click the "Spanner" icon in the top right of the browser.
  • 2. Click Options and change to the "Under the Hood" tab.
  • 3. Scroll down until you see "Cookie settings:".
  • 4. Set this to "Allow all cookies".
Firefox Firefox
  • 1. Go to the "Tools" menu and select "Options".
  • 2. Click the "Privacy" icon on the top of the window.
  • 3. Click on the "Cookies" tab.
  • 4. Check the box corresponding to "Allow sites to set Cookies.
  • 5. Click "OK" to save changes.
Opera Opera
  • 1. Click on the "Tools" menu and then click Preferences.
  • 2. Change to the Advanced tab, and to the cookie section.
  • 3. Select "Accept cookies only from the site I visit" or "Accept cookies".
  • 4. Ensure "Delete new cookies when exiting Opera" is not ticked.
  • 5. Click OK.
Netscape and Mozilla Suite Netscape and Mozilla Suite
  • 1. Select "Preferences" from the Edit menu.
  • 2. Click on the arrow next to "Privacy & Security".
  • 3. Under "Privacy & Security" select "Cookies".
  • 4. Select "Enable all cookies".
  • 5. Click "OK" to save changes.
Safari Safari
  • 1. Click on the "Cog" icon in Safari.
  • 2. Click Preferences.
  • 3. Change to the Security tab.
  • 4. Select "Only from sites I visit" or "Allow".
  • 5. Close the dialog using the cross.

About the Author

Author Info

Scott Hauman believes that the most revered brands of tomorrow will be the ones that embrace and embody strategic valor, creativity and imagination today. He has dedicated himself to helping companies transform their brands and future-proof their operations through the integration of fresh insight, bold strategy and holistic design thinking.

During a career in both agency-side and client-side environments, Hauman has helped propel such category-leading brands forward as AT&T, Bosch, Coca-Cola, ExxonMobil, FedEx, Ford, E. & J. Gallo, Purina, Toshiba and Wells Fargo, as well as such revered institutions as Yale University and the University of Michigan.

An adventurous and agile whole-brain thinker, his passions and specialties include brand research, positioning and product development; commerce marketing and promotions; customer experience mapping and planning; and brand culture and team building.

As Senior Vice President, Insight & Strategy at The Integer Group® Dallas, Hauman’s role is to provide leadership, inspiration and senior-level perspective on commerce-driving strategies that raise the level of agency work across all client brands. And as the Strategy Director at Sky Bench™, a retail experience design consultancy that is part of The Integer Group, he and his team are leading the new retail renaissance by crafting empathy-led environments, measurable shopping moments and sensory-filled brand spaces that build real customer lifetime value.

Hauman also co-founded NewFoundry, a pioneering innovation studio designing and deploying original, brand-building tools and experiences for emerging enterprises and global brands.

When he is not spearheading the evolution of Integer’s thinking, tools, strategic frameworks and research methods, Scott can be found on local soccer fields training youth goalkeepers to get to the next level. As a former collegiate and professional goalkeeper, his passion for teamwork and generating results remains strong as ever.

Session Expiration WarningYour session is due to expire.

Your online session is due to expire shortly.
Would you like to extend your session and remain logged in?

Session Expired

Your session has expired.We're sorry, but your online session has expired.
Please log back into your account to continue.