- Genre:business & economics
- Sub-genre:Advertising & Promotion
- Language:English
- Pages:88
- Paperback ISBN:9781543987089

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Book details
Overview
Description
Brand Stance is packed with inspiring exercises and easy-to-follow frameworks to help you build a strong and lasting brand. It is a modern-day manual for any business or organizational champion who is ready to break through marketplace barriers, elevate their brand position, stand out from the crowd, make a difference and reach greater rewards. Brand Stance was crafted for a wide range of organizational types:
+ Nonprofits that are cultivating and nurturing members and donors
+ Startups searching for white space in new categories
+ Companies going through a merger and acquisition seeking a new voice
+ Established corporations needing to pivot for customer relevancy