About the Author

Joe Monestere
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Author Info

Joe Monestere grew up in Massachusetts and graduated from Boston University, where he studied advertising and U.S. history. With more than 25 years of experience in advertising, he has worked at both large and small ad agencies as well as within in-house marketing teams. Joe has also taught graduate students at the University of Southern California's Annenberg School for Communication and Journalism. He lives in the Los Angeles area with his wife and two sons.