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Book details

  • Genre:biography & autobiography
  • Sub-genre:Business
  • Language:English
  • Pages:40
  • Paperback ISBN:9798317827212

Daily Anxieties

A Month in the Life of an Ad Executive

By Joe Monestere

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Overview


About DAILY ANXIETIES: A Month in the Life of an Ad Executive

Was the phone on the cradle when you started your fusillade of profanity? Why aren't there retirement parties in your industry? Why does your alma mater publicly invest in every academic discipline except yours? These types of questions leap beyond the "Sunday scaries" that fluster people in other lines of work. They are the fodder of endless and indelible ruminations for advertising professionals, and they are the topic of this book.

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Description


Daily Anxieties is more than a catalogue of industry quirks — it's a strangely comforting and witty companion for anyone who has ever survived a pitch week, navigated a client meltdown, or tried (and failed) to leave work at the office. For those already in advertising, these pages offer the warm reassurance that all the odd pressures, sleepless nights, and existential questions aren't personal flaws but shared occupational hazards. There's a certain relief in seeing your private frustrations reflected with honesty, humor, and just enough absurdity to make them feel survivable.

For anyone thinking about entering the profession, this memoir doubles as an illuminating caveat. It presents the relentless pace, emotional whiplash, and institutional contradictions that often greet them once they arrive. It's an unvarnished look at what the business really demands, offering newcomers a clearer sense of the psychological terrain before they step onto it.

Daily Anxieties is a month-long immersion into the questions, crises, and small victories that define life in advertising — a mirror for insiders, and a reality check for those wondering whether to join them.

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About The Author


Joe Monestere grew up in Massachusetts and graduated from Boston University, where he studied advertising and U.S. history. With more than 25 years of industry experience, he has worked at both large and small agencies as well as within in-house marketing teams. Joe has also taught graduate students at the University of Southern California's Annenberg School for Communication and Journalism. He lives in the Los Angeles area with his wife and two sons.

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Book Reviews

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Yolanda
A Fascinating Peek Behind the Overthinker's Curtain In the mad business of advertising, there are plenty of tales from the trenches that the American consumer of its clever and glossy wares could never imagine. Veteran Advertising Executive Joe Monestere offers those of us on the civilian side of the action rich slices of trenchant humor in a month’s worth of daily observations, and some of them will make you wonder how humans can endure the nerve-wracking pace of ad life for more than 30 days.


 In Daily Anxieties, the author humorously conveys the pathos and eccentric pageantry of an advertising professional’s ongoing challenge to keep himself held together—and sane—as he aims to meet the client’s needs in a mercurial, often arbitrary environment that lives and dies by unsparing deadlines. My favorite piece of hard-earned guidance: “Crying won’t help you.”


 Please read this wonderful journey through its month of daily anxieties; appreciate the poignant nature of a self-described nervous wreck; and applaud the great spirit that motivates men and women to enter into and thrive in the uniquely American field of advertising—and then live on to write about it! Read more
David
Truth in Advertising What drove the characters in Mad Men to drink? The times and technology may have changed, but as Joe Monestere chronicles in his book Daily Anxieties, the day-to-day realities of the advertising industry remain insomnia-inspiringly similar. This poetically brief one-month-long book of days distills Joe’s considerable experience as an executive managing accounts that are household names to millions. The result is a high-proof cocktail of the ingredients that continue to drive Mad Men—and Women—mad. It’s an incisively amusing read if you’re currently in the business. Or if you used to be—and can handle the flashbacks. Cheers! Read more