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About the Author

Author Info

Don Lazzari is President of Delivering Value, a sales performance consulting company that focuses on helping entrepreneurs and their companies sell more effectively and build sales teams that deliver growth. Since 2010, he has worked closely with a wide variety of organizations in software and technology, advanced analytics, manufacturing, supply chain, logistics, and healthcare.

Don’s expertise spans sales, sales leadership, go-to-market strategy, and marketing. During his 30+ year career he has sold new and complex technologies across North America and Europe while working for companies ranging in size from emerging start-ups to global corporations.

Don holds a Master of Business Administration from the University of Pittsburgh Katz Graduate School of Business and a Bachelor of Arts in Writing from the University of Pittsburgh.