Entrepreneurs' Sales Secrets Revealed

"Entrepreneurs' Sales Secrets Revealed" was written with busy entrepreneurs like you in mind. It provides a curated collection of the sales knowledge you'll need to unlock the growth you're after."

You'll benefit from the insight that comes from seeing the challenges, mistakes, and successes that a wide variety of companies in a range of markets experienced in B2B sales over nearly three decades. It will not make you an expert in all areas. But it will better prepare you for what it takes to be successful selling – from the early days through when your company is thriving. Part one will focus on what to do when you're the ONLY sales person. Part two will show you how to build and scale a sales team that delivers to plan. Part three introduces you to Sales Vital Signs (TM) and the secrets of sales performance management. Includes exercises and on-line access to templates and examples.

Don Lazzari is President of Delivering Value, a sales performance consulting company that focuses on helping entrepreneurs and their companies sell more effectively and build high performing sales teams that drive company growth. Since 2010, he has worked closely with a wide variety of organizations in software and technology, advanced analytics, manufacturing, supply chain, logistics, and healthcare. Don's expertise spans sales, sales leadership, go-to-market strategy, and marketing. During his 30+ year career he has sold new and complex technologies across North America and Europe while working for companies ranging in size from emerging start-ups to global corporations. Don holds a Master of Business Administration from the University of Pittsburgh Katz Graduate School of Business and a Bachelor of Arts in Writing from the University of Pittsburgh.