About the author
Don Lazzari is President of Delivering Value, a sales performance consulting company that focuses on helping entrepreneurs and their companies sell more effectively and build high performing sales teams that drive company growth. Since 2010, he has worked closely with a wide variety of organizations in software and technology, advanced analytics, manufacturing, supply chain, logistics, and healthcare.
Don's expertise spans sales, sales leadership, go-to-market strategy, and marketing. During his 30+ year career he has sold new and complex technologies across North America and Europe while working for companies ranging in size from emerging start-ups to global corporations.
Don holds a Master of Business Administration from the University of Pittsburgh Katz Graduate School of Business and a Bachelor of Arts in Writing from the University of Pittsburgh.