Sonny Onken was a D1 college football player who graduated with honors and a 3.95 GPA. From a small town in Iowa many considered it his success, although he never did because he didn't do what he loved. Life was about the means before the end, the process carrying more weight than our result. Foolish for thinking otherwise, Sonny embarked in finding what he loved. His answer came to be in moments. Moments when we understand something new, develop a new technique for a skill, or love for a deeper reason than ever before. "1 Minute 4 1 Moment" is his first work and attempt at exchanging the two most vital variables in our lives, time and moments. Time is short with attention spans desensitized in our society yet moments in life have the ability to never be forgotten. Powerful moments exchanged in the short span of a minute, displayed and delivered like social media, “1 Minute 4 1 Moment” is unlike any book before it.