About the author
It probably started in the womb of a mother who loved listening to opera, going to Broadway theater, dabbling in oil painting, and cooking delicious foods. Laurie grew up in a household where creativity was cherished and nurtured, so there was little doubt that she would craft a professional life that would integrate the arts and her personal passions. While genetics and family encouragement played a critical role, good fortune and wonderful business mentors made their mark on a career that began in direct marketing, where she was grateful to learn from the pioneers in that industry and was given latitude to be an "intrapreneur" before that word was even coined.
A taste of facilitating creative meetings provided by training at Synectics added new tools to Laurie's repertoire, and she joined the firm as an Associate/Consultant for three years. She left to co-found IdeaScope Associates, and for twelve years headed up Consulting for this boutique strategic visioning firm which had a staff of 25, and offices in Cambridge, MA, and San Francisco.
In 1995 Laurie reframed her professional world, launching Practical Imagination Enterprises® (PIE), an Innovation and Qualitative Research Consultancy with a network of outstanding colleagues. Clients come to Laurie and PIE when they need to recharge their thinking—look at their business differently, create future vision, generate, and develop new strategies, new products, and positioning ideas. Laurie has worked with clients in categories from advertising to zoos and has particularly relished her work in the foods industry.
Laurie is a Thought Leader and active member of the QRCA (Qualitative Research Consultants Association), a frequent presenter at industry conferences in the US and overseas, and author of dozens of articles which have appeared in market research journals. Her business book, formatted as a recipe book, Stir it Up! Recipes for Robust Insights & Red Hot Ideas was published by Paramount Market Publishing in 2011. It is still a best seller. Laurie's 1997 self-published cookbook: Creating the Creative Cook: an almost vegetarian cookbook for almost brave cooks merged her concepts of cooking and creativity. It was way ahead of the time.
Laurie builds off those concepts with Zest! Food that's fun to make & good for you. She loves good conversation and cooking with friends and family and she shares her philosophy and recipes in Zest! workshops online and in person.
Though she downsized a few years ago she continues to grow vegetables and herbs and is ever amazed by the magic process of planting seeds which turn into those mouthwatering juicy, ripe, homegrown tomatoes.