About the author
Under the Influence — Second Edition is written by the team at Smith & Jones, led by Paul Fahey.
Paul Fahey is the Vice President of Smith & Jones. A strategic thinker and accomplished creative, Paul brings a unique left and right-brain approach to the science of marketing and public relations. He has helped healthcare clients rebuild brands after bankruptcy, grow service lines amid fierce competition, attract and retain top talent, and make deeper connections with donors and the communities they serve. In addition to his client work, Paul has directed hundreds of research studies and personally moderated more than 450 focus groups. His experience is derived from his work with more than seventy domestic agencies, hospitals, and health systems serving urban, suburban, and rural markets.