About the author
Founder of MaxSale Solutions, the leading dedicated sales improvement and consulting organisation in the Middle East. Peter has a straightforward, no nonsense approach to getting the best from Sales teams.
A lifetime sales professional, working across the globe, he has been a UAE resident now for more than a decade. He understands that “Things are different in the Middle East” but that the principles needed to drive growth and professionalism from a Sales Organisation will always be the same.
Peter is a regularly published author of Sales Improvement articles and is currently penning his first Sales Improvement Book on Professional Selling. He was recently the “Sales Expert” on Dubai TV’s the Entrepreneur reality show, where he coached the entrants on how to improve their sales plans.
An enthusiastic educator, Peter regularly provides support to educational programmes in the Region such as MBA coaching on Leadership and Sales Planning. He is an in demand speaker at corporate leadership sessions, providing fun, interactive sessions that get management teams focused on how to drive their revenue performance.