The Principles of Inbound Marketing for Small and Start-Up Businesses

"The Principles of Inbound Marketing for Small and Start-Up Business" is to help you better understand inbound marketing and provide easy-to-understand, concrete information you can use in your marketing efforts today to grow your business.

As a small business/start-up owner or marketer wearing many hats, you know the important role marketing plays to grow your business. However, there are many different types and ways of doing marketing. Marketing best practices and techniques also continue to evolve as the potential customer becomes more in control of their purchasing process. Inbound marketing is a comprehensive framework of tools and techniques that guide business owners and marketers on a path to capture the interest and educate potential customers in mutual, conversational relationships. The purpose of this book is to help you better understand inbound marketing and provide easy-to-understand, concrete information you can use in your marketing efforts today to grow your business. When customers have a good experience with a business, they are more likely to recommend it to other people, and that's what makes your business grow!

Janet Ballonoff is owner and head of strategy of Marketing Strategy Solutions, a digital marketing agency founded with the goal to enable small businesses to compete using limited resources. Ms. Ballonoff received her BA in English from Bowling Green State University and MBA in Marketing from Johns Hopkins University. Her career has spanned PR, communications, and marketing with dozens of organizations in a variety of industries. With this extensive background, she enjoys working with small businesses and start-ups as an innovative collaborator to make an impact on creating revenue growth.