About the author
Caroline is a business founder, author and business mentor. When Caroline Kennedy’s childhood dream to become a fighter pilot didn’t pan out, she found her place in the corporate world.
Her success led her to secure the role as CEO of Cox and Kings, which incorporates four multi-million dollar travel brands. Caroline’s vision was to create something that every employee felt part of.
With more than 17 years' experience in the hospitality sales, business development and marketing environments, she had witnessed how easy it was for corporate strategists to overlook their people. While figures tell a story, it is people that determine the success of a business, Caroline believes.
This prompted her to write the book, The Power of Wow! Why Thank You Makes Dollars & Sense, about developing lasting, engaging connections with staff and clients.
She also established an online business, Gift Wrapped Up, creating and distributing luxury gift hampers, including a corporate range to encourage loyalty in clients and staff.
“I believe that people want to do business and work for companies that recognise and value them; there is a powerful intersection between building loyalty and recognising people.” Caroline Kennedy.
Caroline mentors businesses on how to make lasting improvements using her 7-step process.