What's your story? It seems that we have more ways than ever to connect, but the challenge is: making real connections. The old "in-your-face" elevator pitch is dead; it's time for a method of communication that fits your story, and our times. More than just a short persuasive speech, The NEW Elevator Pitch is the hold-your-handbook for modern conversation. Read this book if you want to be heard above the likes, tweets and pokes - with a message that's compelling and authentic. When it's time to get a raise, get a job, get the funding, and more, you need to know how to make the most out of your personal message.

There's never a good time to make a bad presentation. Take control of your personal message and discover how to make a real connection, with a book that shatters the myth of the old-school elevator pitch. The NEW Elevator Pitch is more than just a short two-minute speech; it's a method of communication for the digital age. Whether you tweet it or tell it, your story has to be strong, or it's lost in the noise. Here's the hold-your-handbook for creating a compelling and authentic connection to the people that matter most. In a web-2.0 world, it's no secret that the elevator platform has been replaced with the social platform. Today, engaging and connecting isn't based on some outdated sales strategy or verbal gymnastics - it's based on the story of YOU. Find out how to uncover the important stuff, overcome your nerves, and share your personal message in a way that's concise and powerful. Make a difference in your career, your community and your relationships with the power of The NEW Elevator Pitch.

Chris Westfall is the national elevator pitch champion, and he's appeared on CNN, ABC NEWS, NBC and in THE NEW YORK POST, among other media outlets. He is an award-winning MBA instructor at Southern Methodist University, through the Business Leadership Center, and his corporate clients include Hewlett-Packard, Cisco, Lutron, Great American Insurance and RE/MAX. Originally from Chicago, Chris resides in Dallas with his wife and two daughters.