The Future of Extraordinary Design is an eye-opening book which seeks to explore the concept of design and the role it plays in our society's future. Written by award-winning designer and consultant Nik Parekh, this book challenges the status quo around design, breaking down the fundamental nature of "human centered design" and how it can revolutionize the way we solve problems. With a breakdown of standardization and how it has helped the global industry, as well as how designers across industries create ideas, practice innovation, and build products, The Future of Extraordinary Design provides a unique and holistic look at the world of design from a seasoned veteran. This book views design from both an industry lens and through the eyes of a customer, examining what resonates with customers and how designers can build products that communicate with them on a deeper level – a process which Nik knows as "human centered design". The Future of Extraordinary Design is a must-read for designers, entrepreneurs, and executives of all backgrounds.

Redefine the way you view innovation and discover the future of extraordinary design. In a world rife with rapidly-changing social and technological change, it's far too easy to lose sight of the foundations of design thinking that led us to success. With standardization beginning to show its weaknesses and a growing demand for more human-focused design, how can you challenge the status quo and create a robust and flexible design identity suited for the modern world? And how can you design products that build connections with consumers and influence society? Now, join award-winning designer and consultant Nik Parekh as he explores the concept of design, breaking down the fundamentals of how designers solve problems, innovate, and create products that connect with customers on a deeper level. Inside, you'll discover how the concept of human centered design offers a unique and powerful way of solving design's biggest problems, while simultaneously allowing designers to create memorable and lasting products. Here's just a little of what you'll find inside: • Why Standardization Is Both a Blessing and a Curse • Who Is The "Human" In Human Centered Design, and Why Does This Matter? • Breaking Down The Design Process and How To Solve Problems More Efficiently • How Do Designs Resonate With Consumers and Connect on a Deeper Level? • Why Focusing on Tiny Details Often Leads Us To Overlook The Bigger Picture • What Tools Do Designers Have To Impact Society and Make The World a Better Place? • And Much More… No matter your type of industry, the changes taking place in our society are forcing us to re-examine our design methods and get back to the basics of what makes an engaging and memorable design philosophy. The future of extraordinary design lies in answering these pivotal questions – and Nik Parekh is here to show you how.